EDM Videography and Audiences
Over the past years I have been working on a project which originally started with the idea of filming DJ’s performing their sets. This project was Mirrors. I wanted to make recaps because I was inspired by those around me who were already in the scene making content. I started to pitch this project in BCM114, a class which introduced the idea of making a Digital Artefact. Over that semester, I made my way into the nightlife industry, making content for free for DJ’s who were performing in Wollongong. Over the next few years, I purchased the equipment necessary and became more social on my social media accounts, contacting artists and venues to let me work for them. This is where I got my proper start in this industry, and it is where I am up to in my project currently. With this project, and continuing this digital artifact, I challenged myself to incorporate new ideas into my social media use, and the content I would make for audiences and clients within this social environment.
Firstly, I was contacted by Let’s Go Dancing to film an event in Wollongong. This event would be for DNB in the Gong, a reoccurring dance party which has featured artists like Tsuki, Delta Heavy and more. This event was for the Artist B.O.M, a producer from Sydney. With this event, it attracts the audiences of the Drum and Bass community, so filming and making content would not only benefit the artist and promotors, but also showcase that Wollongong is hosting events like these, which allows audiences to know they don’t need to travel to Sydney for events. There were two DJ’s I filmed that night, first being the headliner B.O.M and then the supports Euka. With all the content I filmed, I was able to make two recap videos dedicated to these artists.
For this recap, this was the main one for Let’s Go Dancing, so it featured the location, brand, and artists within the recap, just advertising the whole event for attendees in the future. The filming takes about an hour, just getting overall shots of the artists, with audiences interacting with the music. The editing process took me about 2-4 hours to clean up footage, finding the best shots and levelling audio to stop harsh redlining (difficult because of club speakers).
With Instagram, it has introduced the feature Reels, and with this, it allows users to experience videos with full immersion, taking advantage of the phone screen resolution (640 width x 1136 vertical) to use as much screen space as possible. With this style of export, you can get creative with what goes into frame.
With this shot, it’s obvious that the black spacing will take up majority of the phone screen, as 33% of the space is just the video being playing in the middle. This is due to filming horizontal with a DSLR camera, instead of the intended purpose of filming vertical with a phone camera.
To counter this, we fill the empty space with zoomed in footage, and adding a blur effect to it, as seen in this screenshot.
The audience feedback with this change of viewership is positive, as it overall looks cleaner to view from a mobile and is something content creators have pushed into their uploads to meet the new trend of footage being released.
This is different to what I was uploading before and has improved my content for the better, as we can see from the interactions from audiences from the last three posts. The views have changed from my standard 50-80 to now reaching the 150+ views from audiences. Also with the added feature from Instagram ‘Collaboration mode’ which allows the content to be shared on both profiles of the collaborators, bringing more views and clicks to both accounts.
The thing I need to start considering is the time of my uploads, I find that my content gets interacted with most when I post at night, and people wake up in the morning to check their phones, gaining overall more attention.I would also wish that I could be consistent with my uploads, as my digital artifact surrounds gigs, I can only film and make content for when I get asked, as it’s something that only happens when the businesses have the budget to hire a videographer.
From working on this digital artifact, it inspired me to look at how future networks influence the way we use our social media accounts. The advances that social media is making in the everyday life is interesting, because now than ever, we are more connected and invested then we think. This brings up the idea of liquid labour, and how work can be accessed and uploaded on the go. Because of accessibility of networks, portable devices, and content that can be viewed from a phone screen, advertising and content creation is at everyone’s fingertips.
From looking at my Mirrors project, just scrolling the profile becomes a digital portfolio to show future employers and clients, allowing myself to make content that benefits. The project also shows a subculture of audiences who enjoy their environment, being EDM music. You see the audiences interacting with the posts, being in the videos, embracing the music. It creates a portrait for new audiences to observe. This is what I wanted to create because this is how I got into this project, I would scroll my Instagram feed and see all the recaps and footage of shows and gigs I missed out on. Being able to go back and watch media that content creators made over the weekend inspired me because I wanted to be in the position to do the same thing. From looking at my social profiles now, I’m happy with the aesthetic I have created. This project like many, capture a culture, and I think it’s important because not only does it benefit the artist and promoters, but helps capture a community.